There are dozens, or maybe hundreds, of ways to market any product, service or opportunity, but none are as good as your story!
Most of the ‘sales pitches’ you hear or read are, in some way, derived from company literature or from product features. And, if that is how you are ‘selling’ your company’s product or opportunity, almost all of these ways make you sound just like everyone else doing the same thing.
That’s not why people buy from YOU!
There are hundreds/thousands of Distributors in your Network Marketing company throughout the US, and maybe the world. How do you stand out? How do you get people to buy from YOU, either as a retail customer, preferred customer or distributor? Are you counting on chance? Luck? The right timing? The right place?
If you are using generic copy taken off the company website, or descriptions of products that everyone can read from your storefront, then your chances are not good.
So what can you do to make sure more customers or potential distributors make the decision to buy product from YOU or join YOU?
Well, you first have to understand several things about your potential customers…
- everyone wants to know more about the benefits than the features
- they want to feel good making the purchase from you
- people listen more to engaging stories than to facts
- they act more on emotions than on logic
Translation? Instead of dragging out info about the company, the comp plan, or even details about all the different products available, you should be telling a heart-felt personal story about an experience YOU had (are having) with a/the product and how it has benefited (is benefiting) YOU!
This takes some serious consideration! This takes concentration and, quite likely, many drafts and revisions. But think of the effect it will have on everyone who hears your story – they will love it! They will want to have the same experience and the same benefits you are enjoying!
Take time – NOW, before you make any more posts of Facebook or send out any more ads – to CREATE your story. Make it fairly short, something you can tell in a short time.
If you are thinking of working on your ‘elevator spiel’, think of just telling a story! (Definitely do NOT just regurgitate facts and figures!)
So craft your story, make it sound natural, use engaging words and phrases, and PRACTICE IT over and over! Let your enthusiasm show; be confident about your choice; be open and willing to help others develop THEIR own great story!
And Stay Calm – your story will work for you!
Think about this every day!